partner solutions organised
Start a Conversation ↗Case / Brand + Marketing
Turning more than 11 retail solutions into one understandable proposition.
Retail Technology Solutions Business · Retail Technology Solutions
At a Glance
ClientRetail Technology Solutions Business
IndustryRetail Technology Solutions
ChallengeUnifying a broad retail technology portfolio
EnginesBrand + Marketing
Documented Evidence
What can be stated with confidence.
unified ecosystem proposition
core brand and market outputs
The Context
The capability was broad. The proposition needed to become clear.
The business brought together in-store music, voice-overs, digital signage, scent marketing and other retail technologies through a network of more than 11 partner products and services.
The Challenge
The visible brief was only part of the business story.
What Appeared to be Needed
A clearer way to market a large portfolio of retail technology solutions.
What Needed to be Understood
How the solutions worked together, why retailers should care and how sales could communicate one coherent value proposition.
Our Approach
We built one organising idea around the entire portfolio.
The work created C.O.R.E.—Connected Omni-Channel Retail Experience—and repositioned the portfolio as a Purpose-Built Retail Ecosystem supported by a unified message, brand and digital experience.
Key Findings
Complexity was making capability harder to understand and sell.
- Individual products did not naturally communicate the value of the full ecosystem.
- Phygital and omni-channel language created confusion without a clear organising idea.
- Sales, brand and website communication needed one shared proposition.
The Architecture
The work connected the decisions that shaped what came next.
Portfolio Architecture · Positioning · C.O.R.E. Brand
Messaging · Social Media · Website Experience
The Thinking
A broad portfolio becomes more valuable when people can understand how it connects.
C.O.R.E. gave the business a single narrative through which its solutions, partners and retail-experience capabilities could be explained.
Selected Work
From product complexity to a purpose-built retail ecosystem.
Strategy translated into a system the business could use.
C.O.R.E. Brand Strategy
Portfolio Positioning
Messaging Framework
Website Development
Strategic Progress
More than 11 solutions became one understandable proposition.
Fragmented product portfolio
Complex sales explanation
Unclear relationship between solutions
Unified portfolio architecture
Clearer retail ecosystem proposition
More coherent sales and digital story
The WBP Perspective
Clarity does not reduce capability. It makes capability easier to value.
Selected work was delivered through WBP's predecessor business, Euforia Collective.